Diversifying NASCAR

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Way back in 1947, when Bill France Sr. created the National Association of Stock Car Racing (NASCAR) it’s unlikely that he and the roughly twenty other white men in the room with him, had the advancement of women or people of color in mind. And that was par for the course in America. While they met to form what would become one of the premier motorsports organizations in the world, Jim Crow was in full swing and women earned only 46 cents for every dollar that men earned. But just as Jim Crow has been eliminated and women have come closer to earning their fair share, NASCAR has made progress and given women and people of color access to the organization. Last Saturday, NASCAR’s Multicultural Development’s Division invited various groups to be a part of its NASCAR Opinion Leaders activation at the Atlanta Motor Speedway (AMS) during the NASCAR Xfinity Series and NASCAR Camping World Truck Series double header to see some of that progress. In partnership with Minorities in Sports (MIS), GladiatHers.com was in the middle of the action.

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